Beauty Web Newsletter - November 2000

The Beauty Industry "White Pages"

Douglas, Massachusetts - November 2000,

Announcements

Nail Technicians Needed
Nailport a fast growing nail care salon chain is looking for some incredible nail technicians. They have plans to open 300 salons in the next year all over the country and need qualified staff. If you are looking to work in a fast paced environment or to move up the ranks of a growing company contact Terri Corbett 617-227-2977. Benefits and other options will be available in the future.

October was Breast Cancer Awareness Month and
Joy Of Nails in Stoughton, MA participated in the 8th annual walk of Making Strides Against Breast Cancer held in Boston, MA on Sunday, October 15, 2000. Thirty clients, friends and relatives helped raise over $6,500,00 for this event which owner Diane Crockett and co-workers Amy Goldberg and Joni
Mousette organized in their community. Coffee and donuts were supplied by Honey-Dew Donuts, spring water from OPI, hats from a client and her husband, a bus for transportation provided by the Cancer Society and the walkers purchased T-Shirts so we all looked like A TEAM. A very rewarding day was
enjoyed by all.

Submitted by: Diane Crockett, Owner, Nail-Technician, Joy Of Nails

Manufacturers----
We need your help. We get hundreds of email a month asking us to recommend products that solve a myriad of beauty problems. If you have a retail product that solves a consumer problem... please email us with the product name, features and benefits, what it solves, the steps involved and how it does it. If you have a hot-line for consumers to call and find your product in a salon include that as well.

We are trying to drive customers to the salons by recommending professional products and services... but quite honestly I do not know them all and I would like to offer the clients a choice.

Some of the most common problems asked about are:
weak nails, dandruff, straighten curly hair, acne, dry skin, age spots, fungus, athletes foot, hair removal. Go to top

This Months Stories...

Rebooking Salon Appointments
Donated By Stephen L. Smith
Advanced Computer Systems 1-800-424-7629

What is Rebooking?
Rebooking is having your clients set up a maintenance program to meet their grooming needs by visiting the salon every four, five, or six weeks, a perfect visit cycle. At the time of the visit, they don't leave without setting their next appointment.

Among the many services and products a stylist has for sale is their time. Generally this time is sold when a client calls for an appointment, but it can be sold for the next visit as well, increasing the salons' chair occupancy.
More customers in your chair during your scheduled shift means more money in your pocket.

At the end of any client visit, the goal of every stylist and receptionist/desk manager is to get the "FUTURE APPOINTMENT." What happens to the client who can't, won't, or is not given the opportunity to make their next appointment? Computer statistics show the client who has not made a prior appointment often doesn't notice the need for a haircut until 7.5 weeks after the last visit. Then she (or he) procrastinates figuring they can wait another week. By this time she will call you in desperation she's going on vacation in two days her husband invited the boss for dinner tonight what can you do? Can you just "squeeze" her in. She would be terribly grateful.

At this point you, as the stylist, have left yourself little alternative.
Either you "squeeze" the client in and disrupt your appointment schedule,
or you explain to her that you can't fit her in at her request, which may be inconvenient for both of you. Your client who can't get the appointment has two choices wait until you can get her in or go to another salon. Evidence of the existence of this situation is the heavy calling for appointments toward the end of the salon week and, the amount of clients who cannot be accommodated at the last minute, by their favorite stylist.
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EFFECTIVE REBOOKING
To be effective at rebooking a stylist must probe (ask questions) the customer during the consultation to uncover problems that can be solved by a regular visit schedule. Good selling skills during the consultation, especially the first time new client means not just "cramming product and service down the throats of your customers," but searching for a fit between your products and services, and the customer's needs, problems and desired image.
Therefore your principal attitude in a consultation situation, especially a new client consultation should really be that of an interviewer - of a specialist in the art of asking questions.
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SOLVING CUSTOMER PROBLEMS
As should other services, rebooking should be looked upon as a method to solve customer hair care problems and fulfill customer needs. The major problem being that hair grows at a rate greater than the client's visit schedule allows for maintaining the image and comfort levels they desire. To maintain that image they need to be put on a regular visit schedule of every 4, 5, or 6 weeks.
Take 52 weeks in the year and divide that by 6 weeks - the average number of weeks your clients should be returning for their next haircut appointment.
52 weeks divided by six weeks equals 8.66 potential haircuts per year.
This means you have the potential of servicing each client with a little over eight and one half haircuts per year. But, what really happens in your salon?
Clients stretch and miss their salon visits, and on average visit the salon 6 times per year instead of the potential 8.66 times per year, resulting in the potential loss of thousands of dollars. The solution to this problem is Rebooking. read the rest of this article
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Hair Loss
By Dr. Shargani - Advanced Skin and Hair, LLC
October 11, 2000

Hair loss and thinning hair has been a sensitive and frustrating subject for both men and women through out the history. The cause and treatment of hair loss has been a controversial and frustrating issue as well. Looking back at the history of hair loss treatments one can see many myths, unproven theories, and treatments ranging from poor circulation and nutrition to blaming mites and clogged hair follicles for the problem.

Recently medical science was finally able to identify the main cause of hair loss and now it is a known medical fact that hair loss is due to genetic and hormonal causes. Male and Female pattern hair loss which is the cause of hair loss in 95% of the cases is an inherited condition. However having the genes alone is not enough to cause hair loss and the presence of a hormone is needed to activate the genes just as a key is necessary for opening a lock. The key in this case is a hormonal byproduct called DHT (dihydrotestostrone). DHT is made in the body by both men and women and new research has shown that this hormone is responsible for the progressive miniaturization of the genetically predisposed hair follicle.

Under the suppressive effects of DHT the hair follicles become thinner and finer until the hair is permanently lost. This condition is known as Male/Female Pattern Hair Loss or Androgenetic Alopecia. Surprisingly, DHT is the major cause of hair loss in women as well. Recent estimates indicate that more than 55% of all American women over the age of 45 suffer from Female Pattern Hair Loss. Fortunately for women, estrogen helps to initially protect the hair follicle from the destructive effects of DHT. However, when estrogen levels fluctuates or there is an over production of DHT hair loss can ensue which usually occurs with aging and the onset menopause.
read the rest of this article

Nail Art Class & Competition
Want to go to a Nail Art Competition or an Airbrush Class... check out this web site www.internationalnailcomp.com The class is February 4 & 5 and the competition is February 6, 2001 at the Excalibur Hotel in Las Vegas, NV.
If you have any questions, you can contact Celeste at nailcomp@hotmail.com or you can contact Dianne at Too Much Fun (888) 2MCH-FUN
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ATTN MANUFACTURERS ONLY

Please go to our public access page and see if you can contribute any information or articles about your products that could solve the problems listed on the left. http://www.beautyweb.com/beauty_solutions.htm Consumers are hungry for this information and we will include your company contact info and web sites. Please write the information geared toward a consumer.

If you have salon articles and information we will gladly post that as well. Email us: info@beautyweb.com

We would also like to include your product instructions in our on-line encyclopedia check it out http://www.beautyweb.com/encyclopedia

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A note form Terri Taricco

Here is what I have been up to lately....
I just worked the New England Expo. It is held every year in Boston sometime in Oct or Nov. I was very disappointed in the LACK of focus on Nails and Nail Related Products and classes.
I know the majority of our Beauty Business is Hair... but nail and skin care are part of the whole. Nail Techs found me at my booth and complained of the sad showing for nails. No classrooms and only a few booths.
Just because the market is leveling out does not mean there is no money in the field. Hair sales have been flat... but we all just try harder... Nail sales go flat and we toss the category aside. Someone better wake up before the retail segment takes that business from the professional salon, distributor and manufacturer. And we all start crying the "shoulda - coulda - woulda" blues...

I am working with WGBH (PBS) TV out of Boston on a documentary they are doing on Body Art. The premise of the story is "why do we decorate" ourselves. They want the story from the consumers side. It has been very interesting to see exactly why the customers take advantage of the salons hair and nail services.

Editing my Nails In The Real World Acrylic Application Video. Should be done in December. Register to be emailed when it is done at www.nailsintherealworld.com

Just finishing up "The Beauty Industry Report" (BIR) web site for Mike Nave. Check out the sample issue on line at www.bironline.com . I also put a "LIVE" beauty stock report on his site... stop by and check it out... still needs some work but it is coming along.

Still writing free lance articles for Beauty Africa and Nail Magazine. Salon News has just asked me to write a small monthly column on Nail Industry Happenings.... so any of you nail people out there may want to email me with your happenings, staff changes, cool new products etc.

I am running the NEBRA show (The Northeast Beauty Representatives Association) this year. This show is for manufacturers and distributors ONLY to get together and discuss their business and new products. It is held in New Jersey on March 17-18 2001. for more information see www.beautyweb.com/nebra or call 508-476-3785

Beauty Web Statistics

This issue is being mailed to 3830 beauty industry professionals.
We had 4,129 unique visitors in October.
They spent an average of 8.21 minutes on the site and had 11,038 page views

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Cool Web Sites To Visit
www.salonprofessionals.com Never lose your customers again. We keep track of your current and previous salons so your customers will always find you
www.geckoworld.com/africanhair The New Online African Hair & Beauty Care Directory. Our website will target African hair care providers, suppliers, companies, and consumers. Customers who desire quick and easy information regarding hair care provider locations and/or finding their favorite products online.
www.toomuchfun.net Airbrushing products and classes
www.nailartnewz.com The Largest Nail Art Gallery in the World
www.internationalnailcomp.com Nail Competition Web Site
Go to top	www.saloncity.com

Cool New Products to Check Out

The New Nail Pro 2000 from Medicool

I have been using a Shampoo and Conditioner I got at the BBSI this summer from a company called CHROME LABS for about a month now... I liked it and thought I would share that with you. I have CHEMICALLY treated hair to the 9th power and I have been using their "Moisture Cleanz" Shampoo & "Saturation Moisture Treatment" Conditioner. It smells nice and makes my hair feel great. 877-942-7663

Au Lame UV Top Coat and 2 handed lamp

Check them out

for more information call 877-446-7498

Your product could be highlighted here
email us

Talent for Hire & Jobs

My name is Alan Cooper. I am a salon owner and Platform artist for the Andis Clipper Company http://www.andis.com
in Portland Or. Through Andis I am offering to salons speed cutting and clipper classes. You will find an overview of the classes on my web site at http://www.exchoice.com These are very comprehensive classes. For more information contact Alan Cooper at exchoice@uswest.net or phone 503-228-6156

My name is Dennis R. Grace. I have been a barber for 40 years. I have developed a training method for cutting hair with clippers, that is FAST and easy to learn. I have been a educator with the Oster Clipper Corporation. My average haircut takes 15 min. I love teaching and stress the importance of client retention. I owned and operated a Hair Salon in Altamonte Springs Florida for 17 Years. we had 14 Hairstylists. I'm looking for a position as a Educator. I also have 17 years experience as a Salon Owner. I believe in the Customer is ALWAYS right. I have never had a stylist quit. I am familiar with ALL aspects of Salon ownership and stylists motivation. Contact me at: 683 Dunn Drive
Altamonte Springs, Florida 32714
407-788-4391 dgrace9046@msn.com

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Salons and Stuff for Sale

Joseph Salon & Day Spa
$50,000 or best offer
636 Sunderland Rd (Rt 20)
Worcester, MA 01604
508-755-3706
4 wet stations, 3 comb out stations, 1 pedicure room fully equipped with pedi spa, 3 hydraulic chairs, 4 shampoo hydraulic chairs, desk, room for facial or massage, 25 car parking lot, air-conditioned, in business for 35 years - Rent $1000 a month plus electric

List your salon or items here

Go to Beauty Web - Pro

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please check out our ad page

We need articles
for this newsletter... Have some generic information to share with the industry? 3 or 4 paragraphs is all we need. If it is longer we will continue it on a web page or link to your site. You and/or your company will get credit for the contribution. Type it up and email it to us

About Beauty Web

Beauty Web NEWSLETTER was delivered to you because of your interest in our web site or involvement with the beauty industry. Please feel free to forward BEAUTY WEB NEWS to your beauty professional friends. If you have not filled out a membership form this could be your only copy. For more information on Beauty Web and BEAUTY WEB NEWS, please visit Beauty Web at www.beautyweb.com. View Privacy Policy

Beauty Web is owned and operated by Terri Taricco (TLT Solutions, Inc.) 18 year beauty industry veteran.

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