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Distributors |
What to look for in a
distributor... The role of the product distributor has changed over the years and in the last few in particular. The industry is changing and the distributors role is changing with it. Distributors, service salons and beauty professionals, by offering products from multiple manufacturers. They do this in a variety of ways: Account Executives This is a person that comes to your salon and promotes the latest and greatest in hopes you will buy. They also can help you with retail ideas and promotions. A good account executive should be treated like an unpaid business partner. Make appointments with them every 2 - 3 weeks and "take the time" to listen. They are trained every 2 weeks on the latest products and they visit hundreds of salons and have insight that you may be lacking. Do not waste this valuable resource if you are lucky enough to have one. Account Executives are expensive to keep on the road and they can only visit so many salons a day so keep in mind they can not call on every salon. But... even small salons do enough business to keep an Account Executive coming back if they give "ALL" their business to the one Account Executive they decide to partner with. Telemarketing - Store Locations Catalog Sales On-Line Distributors |
On
each distributor listing there will be an entry for the following items: If nothing is entered, we did not have the info. |
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Why do you need a distributor? Listed below are some ways they
help your salon, large or small... Product training and retailing classes are normally held through a distributor. They can help you get your staff trained. Have you ever felt that as an owner you are all alone out there? Developing a relationship with your distributor can provide you with a listening ear that is as close as a phone call away.Your distributor or Account Executive can offer advice on staff recruitment and retention, payroll issues, retailing concerns and keeping your expenses in line. If your main concern is to
purchase products at a discount... then a relationship with a
distributor is not for you. All of the things outlined in this
article cost money to implement and maintain. If you do ask for a discount on a product ask yourself
this question? When my client asks for a discount on a haircut or set of
nails do I give it to them. Distributors are not trying to rip the salon
off. They sell the products at recommended salon prices.
Without distributors you would not have access to the thousands of
products in the professional marketplace. |
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